Modeling Rents Near The Star And PGA Frisco

Wondering why rents near The Star or PGA Frisco seem to jump at certain times, then settle back down? You’re not imagining it. Big anchors, new apartments and hotels, and major tournaments all shape what you pay or can charge. In this guide, you’ll learn the local drivers, a simple way to model rents yourself, and what the next 24 months may look like around these two hot Frisco corridors. Let’s dive in.

Why this pocket of Frisco behaves differently

The Star is a 91‑acre Dallas Cowboys campus with sports, retail, dining, and frequent events that draw steady foot traffic and spending to Frisco year‑round. That activity supports a premium for nearby rentals and keeps demand resilient. Explore The Star.

Up on PGA Parkway, the PGA of America headquarters and the Omni PGA Frisco Resort introduced a 500‑room destination with two Fields Ranch courses and a lively dining district. The campus is hosting recurring championships, including the KPMG Women’s PGA Championship in June 2025, with future majors scheduled. These weeks bring short, intense spikes in lodging demand. Read the Omni PGA resort announcement and see the KPMG Women’s PGA details.

The broader Fields masterplan continues to add homes, retail, office, and attractions. Local reporting highlights major projects, including a planned Universal Kids Resort targeted around 2026, that will bring more visitors and workers to the area over time. See Local Profile’s roundup of projects.

The drivers behind rent swings

Event weeks and tournaments

Tournament weeks bring visitors who push hotel occupancy higher and spill into short‑term rentals. That pressure can lift nearby asking rents temporarily and, with repeat events, may raise long‑run visibility and demand. Tournament info from Visit Frisco.

New apartments and hotels opening

New supply at The Link, Fields West, and along PGA Parkway can soften rents as hundreds of units deliver, then tighten again as they lease up. The Omni’s 500 rooms help absorb event demand, moderating spillover. Omni resort details and local development coverage.

Jobs and population growth

Frisco’s growth trajectory and higher‑income profile support above‑average rents compared with many suburbs in DFW. Headquarters, hospitality, retail, and office jobs at these anchors raise baseline renter demand. Frisco EDC demographics.

Location premiums near anchors

Proximity matters. Rentals within walking or short‑driving distance to The Star or the PGA District often command a premium due to convenience and amenities. Model this as distance bands rather than all‑or‑nothing. What’s at The Star.

Getting around: Tollway and Silver Line

Access changes shape willingness to pay. Dallas North Tollway work and the coming DART Silver Line service can shift commute times and desirability by neighborhood. Watch official timelines for openings or lane changes. Frisco civic alerts.

Hotel and short‑term rental spillover

During peak weeks, hotel average daily rate (ADR) and occupancy rise. When hotels fill, visitors turn to short‑term rentals, tightening availability and nudging prices up nearby. National hotel performance context helps frame this dynamic. Hotel industry ADR context.

Seasonality and broader conditions

Summer moves, school calendars, mortgage rates, and citywide employment trends push rents up or down. Treat seasonality as normal noise, then layer event and supply impacts on top.

A simple way to model rents at home

Use a light, repeatable process to make sense of what you see in listings and on the ground:

• Pick one primary rent source and stick with it. Listing sites can disagree. The key is to track the same metric each month and note if it’s asking rent or signed leases.
• Build an event calendar. Mark tournament weeks and major campus or retail openings near The Star and PGA Frisco. Use Visit Frisco’s updates and Omni PGA news.
• Track the pipeline. List apartments and hotels delivering within 0.5, 1, and 3 miles, with expected completion dates and unit counts. Follow local coverage of new projects and city growth data.
• Map distance bands. Compare $/sq ft or median asking rent for homes within 0–0.5 mile, 0.5–1 mile, and 1–3 miles of each anchor. This shows the proximity premium clearly.
• Update quarterly and annotate. Note when lanes open, when a phase delivers, or when a championship hits. That context explains short‑term bumps vs. lasting shifts. Check civic alerts.

Curious about the “why” behind price differences? A basic “hedonic” approach simply compares similar homes and isolates the value of location and amenities, which is ideal for these two districts. Learn what a hedonic model is.

What the next 24 months could look like

• Baseline: Continued population and wage growth point to steady rent demand, especially near amenities and jobs. City and EDC data support the long‑run growth story.
• Build‑out softening: As new units at Fields and The Link deliver over the next 12–24 months, very close‑in submarkets may see modest rent pressure while new buildings lease up. Timelines can shift, so keep tabs on deliveries. Project pipeline coverage.
• Event spikes: Expect short, noticeable price firming around championship weeks, especially closest to the Omni and PGA District. See 2025 tournament timing.
• Upside case: Additional corporate moves or faster retail and office build‑out in Fields could extend the proximity premium along PGA Parkway and around The Star.

Tips to price or shop smart near The Star and PGA

For owners and landlords:

• Date‑stamp your comps and note if they are asking rents or signed leases.
• Watch delivery months for nearby projects; consider more flexible terms right as large buildings open.
• Highlight lifestyle value: walkability to dining at The Star or the PGA District, quick Tollway access, and new amenities.
• If your lease will start near a major tournament, consider shorter marketing timelines and crisp pricing to capture elevated demand.

For renters:

• Start early and set alerts for your preferred radius around each anchor.
• If possible, avoid starting a lease during tournament weeks, when competition tightens.
• Look just beyond the closest ring to trade a short extra drive for value.
• Ask about concessions at new communities delivering units that month.

How Weidler Group helps

You deserve guidance that blends local insight with clear, data‑backed advice. As a boutique, concierge practice focused on lifestyle‑driven homes in Frisco and northern Collin County, we help you time the market, position your property, and negotiate with confidence around these high‑demand corridors. Ready for a private, data‑smart plan for your next move or lease decision near The Star or PGA Frisco? Connect with Patricia Weidler for a tailored consultation.

FAQs

What events at PGA Frisco affect rents in 2025?

• The KPMG Women’s PGA Championship in June 2025 is a key week that can tighten nearby lodging and nudge asking rents temporarily higher. Event details.

How far does the rent premium extend from The Star or PGA?

• Premiums typically fade with distance. A practical approach is to compare 0–0.5 mile, 0.5–1 mile, and 1–3 miles from each anchor to see how pricing steps down.

Do tournaments cause permanent rent increases near PGA Frisco?

• Single events mainly cause short‑term bumps; lasting effects usually require repeat events plus steady job and population growth to support higher baseline demand.

Are public rent numbers accurate for my specific home?

• Listing sites report asking rents that can differ from signed leases. For precision, use executed lease data when available and compare similar homes within your radius.

Will Tollway work or the Silver Line change rent demand near these anchors?

• Accessibility improvements can boost demand by cutting travel times, while construction phases can have temporary effects. Track official updates for timing. City alerts.

What new developments should I watch near PGA Parkway?

• Follow deliveries at Fields and The Link, plus hotel and retail phases that add energy and convenience to the district. Local outlets regularly cover timelines. See project news.